1. Senior Marketing Executive
The Senior Marketing Executive is pivotal to the success of the Company’s branding and public relations, development-to-execution of projects, initiatives, and advertising and promotional plans. He/she manages day-to-day tactical activities, and remains focused on the Company’s long-term strategy and goals. He/she reports to the Director.
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RESPONSIBILITIES
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Identify the most effective engagement channels and platforms for the target audience, in order to achieve business objectives.
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Formulate metrics to measure the performance and effectiveness of both traditional and digital marketing campaigns, analyse the results and report findings and provide recommendations.
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Maintain social media presence across selected digital channels by updating and monitoring the Company’s official social media sites and its contents, and providing timely and appropriate responses to posts.
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Develop social media content to constantly interest and engage the target audience.
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Monitor the public and media’s sentiments of the brand and products, plan and carry out PR strategies and campaigns.
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Formulate official responses to public/media-raised issues, and work with the Director to finalise the content.
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Develop and drive customer acquisition strategies to foster customer relationships and attract new customers.
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Act as custodian of the Brand Manual, and communicate to stakeholders and vendors on brand guidelines to ensure compliance.
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Liaise with agencies, vendors and suppliers to design and develop product packaging, point-of-sale materials, product brochures, data sheets and advertising copies according to guidelines stated in the Brand Manual.
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Support and work with the operations team to achieve smooth implementation of marketing and promotional campaigns.
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Negotiate mutually beneficial contractual terms between marketing/advertising agencies and the Company.
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Perform other duties as assigned by the Director from time to time.
REQUIREMENT
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Extensive knowledge of branding, marketing strategies and channels.
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Superb inter-personal communication and collaboration abilities.
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Exceptional analytical and problem-solving skills.
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Strong time management and organisational abilities.
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A strong sense of design aesthetics will be a plus.
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Bachelor's degree in marketing, mass communication, business administration or similar.
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At least 3 years of relevant brand management, PR and marketing experience, preferably in the F&B/ FMCG industry, including 3 years of managerial experience.
2. Creative Designer
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The Creative Designer is pivotal to the success of the Company’s branding and public relations, development-to-execution of projects, initiatives, and advertising and promotional plans. He/she is involved with day-to-day tactical activities, conceptualisation, generating and implementing ideas across multiple mediums that will take Jian Bo Shui Kueh to the next level. He/she reports to the Director.
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RESPONSIBILITIES
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Work closely with the Director and Marketing team for overall graphic and visual merchandising including in-store displays to ensure consistency with campaign concept and adherence to brand standards.
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Provide exceptional and consistent standards of visual design by working closely with the Marketing and Operations team for store openings, product launches, key campaigns & store maintenance.
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Prepare timely and easy-to-implement in store display visual guidelines for outlets
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Together with the Marketing team for liaison with agencies, vendors and suppliers to design and develop product packaging, point-of-sale materials, product brochures, data sheets and advertising copies according to guidelines stated in the Brand Manual.
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Develop social media content in various formats to constantly interest and engage the target audience.
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Maintain and refresh website visuals to be in line with new and upcoming campaigns and announcements.
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Perform other duties as assigned by the Director from time to time.
REQUIREMENT
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A Diploma or Bachelors Degree in Graphic Design or relevant
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Minimum 2 to 3 years of relevant working experience in the design/ F&B industry
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Proficient in Adobe Creative Suite and video editing tools on a Mac platform
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Strong organisational skills, able to deliver high quality work under demanding deadlines and with minimal supervision
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Flair for aesthetics with a strong attention to details
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Flexible, enthusiatic, adaptable and able to multitask
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Excellent communication skills; Preferably bilingual in English and Mandarin